My business and brand mean a lot to me; how can I be sure that I can trust you?

Because we are backed by a law firm, you can rest assured that we are licensed, registered practitioners. We are members of the International Trademark Association (INTA) and verified by the Canadian and US Trademark Offices. See our ‘About Us’ page for more information.

Related Questions
Do you guarantee success?

While we cannot guarantee success, we can guarantee expertise – and our expertise almost always results in success. The reality is, the ultimate decision about your Canadian trademark application is made by the CIPO.

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How high is your success rate?

We have handled thousands of applications and our success rate is very high.

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The application seems straightforward; can’t I just file it myself?

While you can file a trademark application without expert help, the reality is that over 80% of self-filed trademark applications fail to protect or fail completely. Even the most minor mistake can result in refusal or extensive delays. A properly filed application is crucial to successful trademark registration. The CIPO does not recommend self-filing and nor do we.  

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Why do I need help to file a trademark application?

Filing a trademark application can be a costly and complicated process, especially if your application is rejected or challenged. A professionally crafted and filed application can mean the difference between sailing through examination and receiving objections that can delay registration and increase your costs. When you hire us to help, you can count on getting the job done right.

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How experienced are your people compared to a regular law firm?

In large law firms, trademark applications are handled by junior lawyers and ‘supervised’ by senior lawyers. Our philosophy is different: no juniors, only senior-level agents, and lawyers who’ve either worked at top-tier law firms or as in-house counsel for large corporations.  

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Will I be working with a lawyer?

Yes. You will be working with a senior-level agent or lawyer with top-tier law firm or in-house corporation experience. When it comes to successful trademark registration, experience is everything.

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Are you a law firm?

Yes, we are a full-service law firm. With Heirlume, you’ll have actual lawyers guide you through the entire trademark application process.

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